Having an effective site at a show is of huge importance. Where your site is in relation to everything around you will determine how many people are walking past your stand, how many are looking at what you have and how many people are likely to stop and spend or show an interest. When going to an exhibition most of the stands are in a shelf scheme, with rows and columns of traders which can leave it difficult to choose where you want to be, especially because all stands look the same (more or less). An experienced exhibitor will look at site maps before the show has began or while booking and make a selection on where they would like to be located in the show. If, however it is your first year at an event, how do you know where you want to go? You have to take a slightly educated guess, which can be extremely difficult if you're new to exhibitions and shows. There is lots of things to consider when choosing a site: entrance/exits; walkways; entrances to other halls; position compared to food area; toilets; corner sites; outside or inside; the outer ring of the hall or inner; attractions and so on.. The list goes on. The important ones that should be jumping out at you are entrances and exits; the attractions of the show; likely walkways of people and where the people are going when they are walking past you. These factors translate into, are people walking past you (if so, how many?) and do they have time to stop and spend time with you or are they on their way? It's also a huge bonus if you are facing the public as they are walking towards you.
Here are a few key points to consider when picking a site:
1: Be beside an entrance. This means people have to walk past you and when people walk into an event the first thing they do is look around them and find a direction to go in. This gets you seen, especially if you have a big visual impact or something to draw attention.
2: Be by yourself. Try and pick a spot that is having people walk past you but away from other exhibitors, especially those who may be competitors. This allows the focus to be on you and not someone else
3: Size. The bigger the stand you have, the bigger the visual impact you will have. It means more work in setting up and packing up but it definitely increases your visual impact. Having a big stand will draw attention to your site and your products/services. Having a big stand, perhaps with a printed roof and really good merchandising will have a big difference!
If you've done shows and exhibitions before you will probably notice more and more stands have branded gazebos. This isn't a coincidence and we've noticed this ourselves over the past few years. Traders are differentiating themselves and adding to their professional image. If you're considering doing shows for the forseeable future it may be worthwhile taking a look at a branded gazebo. If you're trading at a show this weekend remember to look at a show in terms of how people move throughout it. This will give you the best results. Entrance/Exits. Alone. Size and Display